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Product Manager - Consumer Products

Published on 26.07.2021


Website :
Industries :
Banking, insurance, finance
Consumer goods
Services other
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VISA is a global payments technology company working to enable consumers, businesses, banks and governments to use digital currency. read more

Job Ad & Profile Description

Position : Product Manager - Consumer Products

Job Description

Purpose: Support the strategic development of Visa’s business in Ethiopia covering initiatives related to Core Consumer Products (Debit, Credit, Prepaid), benefits and innovations across markets in Ethiopia.

This role will also be responsible for the selling in and optimization of Visa’s Data Products, which include data-driven applications, APIs, and software-as-a-service platforms for key Sub-Saharan Africa markets.

Scope: Ethiopia & other key markets across Sub-Saharan Africa, based in Ethiopia.

Important: Candidate must be willing to travel to Clients

Key Result Areas:

  • Provide product support of strategic initiatives for Ethiopia.
  • Assess and leverage appropriate business models, products, solutions and successes throughout Visa regionally and globally.
  • Have a good understanding of the industry in which Visa operates. Assess and develop plans which identify and address Visa’s position with competitors, threats and development opportunities for the Visa business.
  • Achieve key business objectives through promotion and management of Visa affluent products, Visa data products, product benefits and services, partners and with Clients.
  • Take an active role in the engagement of Clients buy-in to core and data product related and strategic initiatives.
  • Provide core and data product support – through management of local subject matter owners, key benefit partnerships, and co-ordination of regional and global subject matter experts.
  • Provide general support of Visa’s products through to Clients – particular emphasis on affluent and benefit platforms in addition to marketing efforts.
  • Prepare and execute product development, support plans and their implementation within Visa.
  • Work with local Product Management to ensure the needs of the Ethiopia market is highly prioritized.
  • Help to build the strategy and approach to drive Data Products’ market penetration and business results in key Africa markets

Product leadership for core consumer products (Debit, Credit, Prepaid) in Ethiopia

  • Work with Visa’s clients and Business Development teams to ensure the product requirements of clients and Visa cardholders are clearly understood and prioritized.
  • Drive product-related and strategic initiatives with Visa’s clients, in collaboration with Business Development, Marketing and other functional teams.
  • Pro-actively identify opportunities for growth and/or improvement.
  • Provide input to new business opportunities and formal proposals (e.g. RFP’s).

Manage product platforms relevant to Ethiopia

  • Work with vendors and cross-functional teams to manage local benefit platforms in Ethiopia, including vendor management, communication and client engagement.
  • In cases where new products or capabilities are deployed in Ethiopia, play an active role in understanding requirements and developing solutions.

Manage performance of Consumer products in Ethiopia

  • Review performance, available reporting and request additional management information as required for all products within the region.

Support strategic initiatives to grow and sustain Data Products in key Markets

  • Collaborate and liaise between the client/sales teams and product support teams to own the acquisition, execution and optimization of Data Products.

Key Performance Indicators & Decision Making:

  • Manage expenses and budgets. Support with financial management of Product budget and allocation of funding to ensure spend is maximized to achieve key business goals that drive business growth.
  • Support SSA Product VP to ensure that budgets are spent and tracked appropriately.
  • Provide support for implementation of affluent product strategy for Ethiopia business.
  • Provide support for product strategy and benefit platform value proposition development.
  • Follow correct governance to maintain an exemplary control environment.
  • Support with Ethiopia affluent product strategic business plans & initiatives in conjunction with local and regional management.
  • Development of strong influential and respectable relationships with Local and Regional Product Development counterparts.
  • Support with achievement of country business targets; this includes card numbers, card volume (PV), multi-currency revenues and domestic processing volumes.
  • Support in achieving Member Satisfaction Survey targets in line with CEMEA and Global targets annually.
  • Provide support for development of product strategies and business plans to local Product Management.
  • Anchor the execution of Data Product related initiatives.
Required profile for job ad : Product Manager - Consumer Products



  • Tertiary qualification with a business, marketing, or other relevant degree
  • Post-graduate qualification will be advantageous, but not an absolute requirement
  • >5 years’ experience in payments, banking or financial services
  • Experience in product management, and/or marketing management


  • Analytical experience with insight and understanding of segmentation and modelling consulting principles and other product management principles
  • Ability to support and develop business case financial models
  • Exposure to digital products and digital product management will be advantageous
  • Strong project management skills
  • Extremely competent with computer based programs including PowerPoint, Excel, Word, Outlook and the Internet
  • Strong project management and execution skills


  • Good networker with experience at senior levels
  • Strong conceptualization and problem solving skills
  • Superior people skills
  • Good business analytical skills
  • Strong relationship management skills
  • Confidence and ability to sell and negotiate with others
  • Entrepreneurial skills and ability to take initiative
  • Self-driven, highly motivated team player
  • Execution driven.
Job criteria for job ad : Product Manager - Consumer Products
Job category :
Production, maintenance, quality
Industries :
Banking, insurance, finance
IT, software engineering, Internet
Services other
Employment type :
Permanent contract
Region :
Addis Ababa - Afar - Amhara - Awasa - Benishangul-Gumuz - Dire Dawa - Gambela - Harari - Oromiya - Somali - Tigray - International
City : Addis Ababa
Experience level :
5 to 10 years
Educational level :
Number of Position(s) : 8

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