Senior Business Development Leader

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Published on 30.10.2019


Banking, insurance, finance
Consumer goods
Services other
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VISA is a global payments technology company working to enable consumers, businesses, banks and governments to use digital currency. read more

Job Ad & Profile Description

Position : Senior Business Development Leader

Job Purpose:

Manage all aspects of the relationship between Visa and assigned Clients with a focus on business growth and client satisfaction.

Manage the setting, direction and implementation of country & business strategies, objectives and plans within assigned Clients in order to achieve business targets through growing the existing business and through identifying new business opportunities including the introduction and implementation of new products and services.


Staff: Nil

Countries: Ethiopia

Business Results: Accountable for achieving business targets through growing designated country business revenues PV/MV/CIF, and developing new business opportunities. Monitor business results of the individual countries and Clients and anticipate challenges and take proactive measures to accomplish country targets.

Principal Accountabilities:

Strategic Planning

  • Lead the development of strategic plans for assigned Countries and Clients by integrating and setting priorities based on information about the markets, Client business plans, Visa priorities and competitor activities. Ensure the plans are shared, understood and bought into by specialist divisions within Visa.
  • Contribute to the development of the East Africa strategy.
  • Ensure the development of individual assigned Clients operational plans, with corresponding tactics and actions to achieve defined goals.
  • Monitor the development of the banking and financial services industry across the region, analyse trends and understand factors impacting current and potential business results of Visa. Monitor, analyse and develop/respond to competitor’s strategies.
  • Drive Innovation agenda with thought leadership focus especially mobile, Visa Direct, paywave.
  • Ensure that the necessary Marketing plans are in place in good time (6 months ahead) and have sufficient justification for the required spend.

Business Development and Relationship Management

  • Establish, develop and manage the relationship between Visa and assigned Clients.
  • Establish, develop and manage relationship between Visa and industry representatives in-country such as Central Banks, Governments, Bankers Association and Media.
  • Establish, develop and manage relationships in-country with Vendors, Processors and Domestic Switches​​​​​​

Responsible for country revenue

  • Identify new business development opportunities and take accountability for and manage the project evaluation of these. Focus on achieving business targets through growing existing business and developing new business opportunities. Monitor business results of assigned Clients and anticipate challenges and take proactive measures to accomplish targets. Ensure effective communication of progress to targets both within Visa and with Clients.
  • Develop, maintain and cultivate close relationships with decision-makers and senior management of assigned Clients, partner companies, Central banks and national banking associations. Understand their business strategies, priorities, needs and business processes, present to them strategic ideas and share Visa’s views on industry developments and dynamics and advise them how Visa products can impact their results.
  • Represent Visa to the Clients by providing a point of contact to them, with permanent high quality support on the Visa organisation, products, systems and policies.
  • Client consulting relating to operations, IT, marketing, compliance
  • Pan Regional Sub Saharan Africa – where applicable plan and develop Visa business in conjunction with pan regional Client in the relevant countries within Sub Sahara in order to meet or exceed targets established through the Regional planning process, within allocated budgets

Public Relations

  • Represent Visa by attending and speaking at conferences and business meetings and undertake media/public relations activities in the area, to shape perceptions of the corporation.
  • Develop PR strategies in association with designated PR specialist(s) in order to achieve overall objectives for the country/region, creating the appropriate ‘atmosphere’ for growing Visa products and services.
  • Assist with the relationships with the central banks, key technology partners and other organisations involved in payment services. Utilise these relationships to influence and change attitudes and decisions of Clients and to achieve Visa’s goals in the region.


  • Ensure all CEMEA departments are fully informed of actions that may affect them, support their objectives and business plans and seek to resolve conflicts which might occur.
  • Actively contribute to the development of the team through sharing of information, coaching and support.
  • Establish, maintain and develop good relationships with CEMEA colleagues, staff in Worldwide Services and other regions to ensure that global initiatives and best practice throughout Visa are effectively introduced across CEMEA.
  • Complete ad hoc project/research work and other initiatives as directed by senior management.


As with all positions within Visa CEMEA the jobholder is responsible for the security of the Visa CEMEA environment and the physical security of all Visa property, documentation and Client information.

Health and Safety

  • Give full support to the Company’s health and safety policy and ensure that the policy is effectively implemented and all relevant health and safety legislation is complied with within their area of responsibility and within budgeted resources.
Required profile for job ad : Senior Business Development Leader
  • Batchelor’s degree or equivalent qualification
  • A minimum of 7 - 10 years relevant experience in payments or financial service industry
  • Strong experience in the Banking/Financial Services sector/Mobile network/Fintechs / Government; card payment experience essential.
  • Capability to liaise, present to and work with senior level international bankers.
  • Excellent knowledge of Visa, other payment systems, card products and the activities of different payment systems in the relevant markets.
  • Commercial orientation, interpersonally credible, influential in their dealings and sensitive to a multicultural environment.
  • Ability to manage varied indirect reporting relationships at all levels of the Visa and Client organisation.
  • Creative and design thinking
  • Experience in influencing developing and/or motivating people to achieving company and customer objectives.
  • Sales Experience.
  • Excellent written and verbal communication and presentation skills.
  • Capability of working competently with different market areas.
Job criteria for job ad : Senior Business Development Leader
Job category:
Production, maintenance, quality
Banking, insurance, finance
Services other
Employment type:
Permanent contract
Region :
Addis Ababa
Experience level:
5 to 10 years
Educational level :
Number of Position(s):3

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