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SOCIAL MEDIA/ PUBLIC RELATIONS OFFICER

Published on 01.05.2021

Company

Website : https://www.africa.engineering.cmu.edu/
Industries :
Education, training
Research and development
Job ads : See our Job Ads
CARNEGIE MELLON UNIVERSITY-AFRICA’s vision is to educate and empower the next generation of African leaders and innovators by delivering a... read more

Job Ad & Profile Description

Position : SOCIAL MEDIA/ PUBLIC RELATIONS OFFICER

Job title : SOCIAL MEDIA/ PUBLIC RELATIONS OFFICER

Reports to : Associate Director of Marketing and Communications

Start Date : June 1st 2021

Location : Kigali, Rwanda

Job Purpose

Carnegie Mellon University is seeking a Social Media / Public Relations Officer to create and develop a social media strategy and various campaigns for its location in Rwanda, Carnegie Mellon University Africa (CMU-Africa). They will collaborate with the marketing and communication team on the main campus to publish content across all digital/social media communications channels.

About Carnegie Mellon University

Established out of a partnership between Carnegie MellonUniversity (CMU) and the Government of Rwanda, CMU-Africa is addressing the critical shortage of high-quality engineering talent required to accelerate the economic development and digital transformation of Africa—home to the fastest growing workforce in the world.  CMU-Africa was established in 2011 and is the only U.S. research university offering its master’s degrees with full-time faculty, staff and operations in Africa. CMU’s presence in Rwanda provides a platform to engage in Africa’s most significant opportunities and challenges across the continent through world-class education and contextually relevant research.

Our vision is to educate and empower the next generation of African leaders and innovators by delivering a world-class educational experience. CMU-Africa’s mission is to produce creative and technically strong engineers, who have been trained in the African context, and prepared to make transformative impact in their communities and the world.

We are a fast-growing campus with about 150 enrolled students, aiming to grow to 400 in the next couple of years.  Our size and exponential growth create a sense of camaraderie and excitement, with strong community ties and a compound sense of accomplishment in our team members, contributing towards mutually beneficial relationships between staff and students.

The role

As CMU-Africa’s Social Media / PR Officer, you will build online relationships that increase visibility and global reach for CMU-Africa’s various programs.  While specific responsibilities will vary, they will include, but will not be limited to, the following:

Responsibilities

  • Partners with the Associate Director of Marketing and Communications to develop strategy for building and growing CMU-Africa’ digital community through social media channels, paid advertising campaigns, blogs, and the web.
  • Produces and curates engaging, visually cohesive, and professional communications content (e.g., videos, graphic design assets, copy) tailored to platform formats that engage users, increase user base, and grow channels. Optimizes content delivery strategies; builds content topics, tailors content to outlet platform, targets specific audiences, and makes editorial decisions. Responsible for distilling complex topics into easy-to-understand information for varied audiences.
  • Develops meaningful relationships with online constituents on behalf of the university, including alumni, prospective students, thought-leaders, current students, faculty and staff, media and the general public.
  • Develops editorial calendar for social media channels; partners with other marketing and communication colleagues to determine priorities; follows blogs, news sites and news alerts to obtain story ideas; makes judgment on which stories best represent the brand and university priorities. Respond to reputation risks by taking appropriate action and recommend solutions to minimize harm.
  • Compiles data and produces report on social media effectiveness. Analyzes how content is performing and create monthly performance indicator reports with recommendations.
  • Performs related duties as assigned.
Required profile for job ad : SOCIAL MEDIA/ PUBLIC RELATIONS OFFICER

    EDUCATION AND EXPERIENCE

    • Bachelor’s degree in communications, journalism, marketing or other relevant fields
    • 1 – 3 years’ experience in communications, content development, and design for digital communications or social media marketing, managing multiple platforms for brand and marketing communications, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok. Basic HTML experience a plus.
    • Fluency in both spoken and written English and French a plus

    SKILLS AND COMPETENCIES

    • Excellent written and verbal communication skills to tailor content to fit targeted audiences with a clear, demonstrated understanding of multichannel communication platforms
    • Solid background in digital video production and editing for social media, including experience using software such as Adobe Photoshop, Adobe Premiere, Adobe Spark, Final Cut Pro, Lumen5, InShot, or Kapwing; experience using design apps such as Canva for social media graphic creation a plus
    • Excellent interpersonal skills and relationship-building abilities.
    • Demonstrated project management, problem-solving and organizational skills to effectively manage numerous priorities, deadlines, and necessary resources simultaneously and on time
Job criteria for job ad : SOCIAL MEDIA/ PUBLIC RELATIONS OFFICER
Job category :
Marketing, communication
IT, new technologies
Industries :
Education, training
Research and development
Employment type :
Permanent contract
Region :
Addis Ababa - Afar - Amhara - Awasa - Benishangul-Gumuz - Dire Dawa - Gambela - Harari - Oromiya - Somali - Tigray - International
City : / Kigali, Rwanda
Experience level :
2 to 5 years
Educational level :
Bachelor
Spoken language :
englishfluent
Number of Position(s) : 1

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